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Importance of Twitter to the PR/Media sector

The Guardian’s Charles Arthur, discussing more broadly when Twitter was hit by a virus last week, stated the below about who is actually using Twitter: But for people in the media business, it has...

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Filming the edge of space: working on a great story

I recently worked on a great release, and I think it’s a real example of how social media, stunning digital footage and above all, a good story, can achieve a lot of coverage. Two students, Alex Baker...

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Measuring your impact and metrics

Picking up on a post from @melicharlie, in which he comments: It’s not always easy to measure your impact on an institution or an effort, either individually or as a team. Often, we get so caught up in...

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Is it possible to go beyond press releases?

I was at a debate last month organised by the Media Standards Trust on ‘Churnalism’ (there is a video from the BBC College of Journalism). It centered around the PR/journalism relationship and the...

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The future of public relations – an overhaul, new principles or just tell...

One of the topics I’m currently obsessed with is the future of public relations. As such, I’ll offer a brief-round up of some of the recent content I’ve come across on this issue. Rob Brown, who is...

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Change in CIPR membership rules

The CIPR has announced a change to its membership rules, in an update for the 2011 reality of the PR industry. Essentially, all those who are Affiliates become Associate members or Members (MCIPR),...

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What should videos from a university be for?

Many universities are now producing videos, whether in-house or via external agencies. We’re familiar with those aimed at recruiting students, particularly on the international stage. But if you’re...

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The future of Public Relations in Higher Education – chat on HigherEd Live

Andrew Careaga, from Missouri University of Science and Technology, is doing a live chat with Seth Odell later on today on Higher Ed Live about the future of PR in Higher Education and has asked for...

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Presentation on social media for academics from Paul Baker

Decent presentation from Paul Baker, University of Wisconsin-Madison, at the AERA 2012 communication workshop. Especially good to see the focus on the why rather than the method for setting up...

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