Importance of Twitter to the PR/Media sector
The Guardian’s Charles Arthur, discussing more broadly when Twitter was hit by a virus last week, stated the below about who is actually using Twitter: But for people in the media business, it has...
View ArticleFilming the edge of space: working on a great story
I recently worked on a great release, and I think it’s a real example of how social media, stunning digital footage and above all, a good story, can achieve a lot of coverage. Two students, Alex Baker...
View ArticleMeasuring your impact and metrics
Picking up on a post from @melicharlie, in which he comments: It’s not always easy to measure your impact on an institution or an effort, either individually or as a team. Often, we get so caught up in...
View ArticleIs it possible to go beyond press releases?
I was at a debate last month organised by the Media Standards Trust on ‘Churnalism’ (there is a video from the BBC College of Journalism). It centered around the PR/journalism relationship and the...
View ArticleThe future of public relations – an overhaul, new principles or just tell...
One of the topics I’m currently obsessed with is the future of public relations. As such, I’ll offer a brief-round up of some of the recent content I’ve come across on this issue. Rob Brown, who is...
View ArticleChange in CIPR membership rules
The CIPR has announced a change to its membership rules, in an update for the 2011 reality of the PR industry. Essentially, all those who are Affiliates become Associate members or Members (MCIPR),...
View ArticleWhat should videos from a university be for?
Many universities are now producing videos, whether in-house or via external agencies. We’re familiar with those aimed at recruiting students, particularly on the international stage. But if you’re...
View ArticleThe future of Public Relations in Higher Education – chat on HigherEd Live
Andrew Careaga, from Missouri University of Science and Technology, is doing a live chat with Seth Odell later on today on Higher Ed Live about the future of PR in Higher Education and has asked for...
View ArticlePresentation on social media for academics from Paul Baker
Decent presentation from Paul Baker, University of Wisconsin-Madison, at the AERA 2012 communication workshop. Especially good to see the focus on the why rather than the method for setting up...
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